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Cree Introduces World’s First High-Brightness LED Optimized for Elevated Outdoor Video Screens

Dec 20, 2011
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DURHAM, N.C. -- Cree, Inc. (Nasdaq: CREE), a market leader in LED lighting, extends its high-brightness LED leadership with the commercial availability of the new Screen Master C4SMT and C4SMD 4mm LEDs. The superior brightness and unrivaled far-field pattern matching, combined with industry-leading packaging technology, can enable Cree LED customers to deliver a better viewing experience for their audience and achieve lower system and operating costs than previous generations of LEDs.

“With the introduction of the world’s first high brightness LED with a 20 degree tilted viewing angle, Cree continues to push the boundaries of innovation,” said William Tang, director of operation, Lighthouse. “The C4SMT LED is ideal for installations with viewing points below the screens.”

The C4SMT and C4SMD are the two brightest LEDs in Cree’s high brightness P2 oval LED family. The C4SMD offers the brightest performance at zero degree intensity and the C4SMT offers the brightest peak intensity performance at a -20 degree angle. Both LEDs are designed to maintain a tight and consistent viewing experience across the entire viewing angle and far field pattern of the LED, allowing for an even viewing experience for the end customer from different angles and viewing positions.

The C4SMT is the world’s first commercially available high-brightness LED with a tilted -20 degree viewing angle, optimized for outdoor video screens and digital billboards that are installed higher than the viewing audience. Designed to have its brightest point below the horizon, the C4SMT LED minimizes wasted light and can save up to 32 percent in power consumption compared to a standard through-hole oval LED with a zero degree viewing angle.

“Cree is continuing to set the bar for LED innovation and expanding product offerings to meet the burgeoning outdoor video screen market’s needs,” said Mike Watson, Cree, senior director of marketing, LED components. “Cree’s relentless focus on high-brightness LED innovation has produced the first IPX5-rated water-resistant SMD LEDs, the first IPX6/8-rated SMD LED optimized for ease-of-manufacturing, and now, the first angled LEDs, which can revolutionize the large-screen viewing experience.”

Screen Master C4SMT and C4SMD high-brightness LEDs are commercially available now. To find a distributor in your area, please visit

About Cree
Cree is leading the LED lighting revolution and making energy-wasting traditional lighting technologies obsolete through the use of energy-efficient, mercury-free LED lighting. Cree is a market-leading innovator of lighting-class LEDs, LED lighting, and semiconductor products for power and radio frequency (RF) applications.

Cree’s product families include LED fixtures and bulbs, blue and green LED chips, high-brightness LEDs, lighting-class power LEDs, power-switching devices and RF devices. Cree products are driving improvements in applications such as general illumination, electronic signs and signals, power suppliers and solar inverters.

For additional product and company information, please refer to To learn more about the LED Lighting Revolution, please visit

This press release contains forward-looking statements involving risks and uncertainties, both known and unknown, that may cause actual results to differ materially from those indicated. Actual results may differ materially due to a number of factors, including the risk that we may be unable to manufacture these new products with sufficiently low cost to offer them at competitive prices or with acceptable margins; the risk we may encounter delays or other difficulties in ramping up production of our new products; customer acceptance of the new products; the risk that actual savings may vary from expectations; the rapid development of new technology and competing products that may impair demand or render Cree’s products obsolete; and other factors discussed in Cree’s filings with the Securities and Exchange Commission, including its report on Form 10-K for the year ended June 26, 2011, and subsequent filings.

Cree and Screen Master are trademarks registered in the U.S. Patent and Trademark Office by Cree, Inc.

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